In a B2C e-commerce model, who are the main participants?

• A. Businesses and non-profits
• B. Consumers and consumers
• C. Businesses and consumers
• D. Consumers and governments

Answer: (C)

In a B2C (Business-to-Consumer) e-commerce model, the primary participants are businesses and consumers. This model is centered around transactions that occur directly between a company and individual customers who purchase goods or services for personal use.

Businesses are responsible for providing products or services, managing operations such as inventory and customer service, and facilitating the sales process through online platforms. Consumers, on the other hand, are the end users who seek out these products or services to fulfill their personal needs or desires.

The direct interaction between these two groups is what distinguishes B2C from other e-commerce models, such as B2B (Business-to-Business) where transactions occur between businesses. The focus here is on creating online experiences that cater specifically to consumers, often emphasizing convenience, variety, and value.